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CONSUMER BEHAVIOUR (Code: d304pune)

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CONSUMER BEHAVIOUR
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CONSUMER BEHAVIOUR CONSUMER BEHAVIOUR
 

D304 SOLVED PAPERS AND GUESS 

 

Product Details:          BHARATI VIDYAPEETH D304 SOLVED PAPERS AND GUESS

Format:                        BOOK

Pub. Date:                    NEW EDITION APPLICABLE FOR Current EXAM

Publisher:                   MEHTA SOLUTIONS

Edition Description2017-18

 

RATING OF BOOK:      EXCELLENT



ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other BHARATI VIDYAPEETH book solutions now mehta solutions brings top solutions for BHARATI VIDYAPEETH. this D304 book contains previous year important solved papers plus faculty important questions and answers specially for BHARATI VIDYAPEETH .questions and answers are specially design specially for BHARATI VIDYAPEETH students .

 

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ELECTIVE I - CONSUMER BEHAVIOUR

Code: D304 (MKT)

Course Contents:

1.  Consumer Behaviour: Introduction –  Economics Marketing & Social Concepts  –  Consumer Powers. CB Models  –  Consumer Decision Making Process Models  –  Types of Consumer, Product & Services.

2.  Determinants / Factors Influencing Consumer Behaviour – Needs, Motivation, Involvement, Perception,  CB  &  Personality,  Self  Concept,  Leaning,  Memory,  Attitude,  Culture, Demographics & Social Class – Family & Reference Groups – Cross Cultural Marketing.

3.  Consumer  Satisfaction:  Concept,  Consumer  Delight  –  Consumer  Surprise  –  Consumer  & After Sales Services – Consumer Buying Motives & Psychology.

4.  Diffusion  of  Innovations:  Diffusion  Process,  Individual  differences  in  innovativeness  –Brand Loyalty.

5.  Industrial  Buying  Behaviour:  Participants  in  Industrial  Marketing  –  Stages  of  Industrial Buying Process – Reseller Market – Government & Marketing.

6.  Consumer Movement: History & Scope, Consumer Welfare concept. Consumer Protection: Education  Methods.  Global  Consumer:  New  dimensions  –  problems  and  prospects  of understanding the behaviour of global customer.

Old price: 340.00 Rs
Price: 325.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
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